Who Is Mazda?

While other automakers gravitate toward a predictable center, Mazda continues to take a leadership role within the industry by continually refining each of their vehicles, pushing the boundaries of expectations and excellence n the process. Every element of design starts with a deep desire to create an impeccable drive, which is why the automaker has earned such an enthusiastic following in Stockton, Modesto, and beyond.

Challengers

The team at Mazda goes beyond the approach taken by other car companies. Instead of upgrading performance by fitting larger and larger engines, they go right back to the drawing board in order to bring the seemingly impossible to fruition. Engineers and designers go back to the basics to lower each vehicle’s weight and produce the agile and efficient drive that Stockton and Modesto drivers deserve. Defying convention is the only way to truly move forward, so Mazda makes sure that they continue to push the boundaries of what is possible.

Interior of mx5
2016 CX-5 Shifter

Stylists

Style isn’t just about how a vehicle looks — it’s also about the way it presents us to the world and reflects our personal sensibilities. Mazda possesses a profound understanding of this connection between the way a vehicle looks and the way a driver feels about it, so they’ve made every Mazda shine.

In the words of psychologist Benjamin Baldwin, “Anyone who is purchasing a car is making a series of decisions about what they want their car to project, whether they’re buying a mini-van or SUV to shuttle their kids around or a second car or third car just reserved for weekend pleasure driving.”

Enthusiasts

Not many manufacturers talk about the balance of a vehicle, but Mazda continues to strive for a perfect 50/50 weight balance in each model. This results in an engaging sense of control that banishes the boundary between the driver and the road.

Consider the new Mazda MX-5 Miata: Mazda rigorously tested and tinkered until the finished product was able to remain perfectly balanced on an aluminum balance beam. It’s part of the reason why other multi-generational roadsters have become bigger and blander while the Mazda MX-5 Miata remains slim and nimble. Thanks to its generous use of aluminum and efficient SKYACTIV® TECHNOLOGY, gaining burdensome weight has never been an issue for Mazda’s lithe and lively roadster.

Sun hitting MX-5 logo
Headlight

Designers

Both Julien Montousse, director of design at Mazda North American Operations, and Jeanette Chatsworth, a home interior designer, believe that good design means more than providing a first-class driving environment. They agree that it’s crucial to ensure that all aesthetic touches follow a practical function by deferring to the following principles:

  • Symmetry: A symmetrical cockpit creates a sense of connection with the vehicle.
  • Strong Color Palettes: The use of color affects the way that we feel. Mazda designers combine colors that evoke safety with those that feel warm and inviting.
  • Structure: The placement of the structural elements in a vehicle makes a huge difference to the way that interior feels. For example, the Mazda MX-5 Miata’s side “A” pillars are placed as far apart as possible to create the widest field of vision.
  • Rule-Breaking: Mazda designers are allowed to push the envelope, creating a set of vehicles that at once defy convention and feel exactly as they should.

Observers

Mazda follows the simple but meaningful philosophy of Jinba Ittai, or the connection between horse and rider. Mazda works to bring this idea to the 21st century by constructing cars that feel less like a normal piece of engineering and more like a natural extension of your being.
“When the car and driver are in perfect harmony, driving is fun,” said Takeo Kijima, a former program manager for the Mazda MX-5 Miata at Mazda Japan. “For instance, the location of the shift lever, whether it’s more in the front, off to the side or farther back, will determine what muscles are used to operate it. We need to balance the amount of strength needed to feel oneness.” This is the kind of attention you can expect from Mazda, and the commitment to holistic design that you won’t find anywhere else.

Sunset

Mazda: Pursuing Perfection

Mazda continues to think outside the box, and the success of their innovative approach is evident as soon as you set eyes on the inventory at Tracy Mazda. We welcome drivers from Stockton, Modesto, and the surrounding community, so come visit our dealership at 2680 Auto Plaza Drive in Tracy, CA to experience Mazda vehicles for yourself.

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Tracy Mazda

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Tracy Mazda
Tracy Mazda
2680 Auto Plaza Dr
Tracy, CA, 95304 United States
877-412-7706
http://www.tracymazda.com/wp-content/themes/DealerInspireDealerTheme/images/logo.png
Tracy Mazda 37.7620885, -121.4676856.