Mazda Launches an All-New TV Spot Alongside the 2017 CX-5 SUV

April 23rd, 2017 by

The launch of the 2017 Mazda CX-5 SUV marks a new addition to the lineup, as well as Mazda’s Driving Matters campaign. Following the arrival of the latest CX-5 is the second installment in Mazda’s new commercial series, which briefly delves into the brand’s design process. Mazda is highly regarded for the uniqueness and elegance of its vehicles, and its string of new commercials, coupled with the launch of the 2017 CX-5 SUV, offers a new perspective on automotive modeling. Read on for details on the all-new 2017 CX-5 TV spot!

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About the TV Spot

The goal behind Mazda’s new advertisement series is to give viewers a peek at Mazda’s revolutionary design mechanics—which, in many cases, begin with a block of clay. Yuta Takanashi, a Mazda clay artisan, appears in the 2017 CX-5 TV spot in the “Beauty” design series, and offers his thoughts on the role of clay in auto design. At the start of the spot, Takanashi gives a nod to the importance of computers in the design process, but goes on to say that, “it’s the human touch that creates design with feeling.” This commitment to designing with feeling is what sets Mazda apart in an often cut-and-dried market.

The KODO Design Philosophy

The 2017 CX-5 SUV was designed to convey the joy of driving. The KODO design infuses the CX-5 with the feeling of fluid movement, or “Soul of Motion,” even as it stands still. Mazda begins its design process by selecting visually appealing forms and contours, and brings them to life with clay. In fact, Mazda uses more clay than any other carmaker. The presence of a human touch is vital. From careful paint mixing and application, to hand-stitched appointments, to clean-cut yet elegant styling, every aspect of a Mazda is both exact and emotive.

See the New CX-5 Up Close!

To get behind the wheel of the breathtaking 2017 Mazda CX-5, schedule a test drive at Tracy Mazda! Our friendly sales staff and finance team can’t wait to send you home in your dream SUV. Contact us at 888-709-9705, or visit us at 2680 Auto Plaza Dr in Tracy, CA! We’re available seven days a week!